In our everyday life, we do come across celebrations, sickness & accidents and deaths to our friends and dear ones. Everyone in our social circle will be aware of these events if we choose to let them know of it. Therefore we should have the option to be more personal or formal with each of these event greetings when the event arises.
Celebrations such as celebrating a new born child, birthdays, graduations, and marriages are celebrated by everyone. So we will provide services from sending an e-card to the desired receiver, getting an SMS delivered directly to the receiver's mobile phones just in case they are too busy to check their mail and last to send a greeting card by mail directly to the receiver's address so they receive the greeting card few days before or after the celebrations to be kept as memory.
Same as the above whenever a colleague, friend or loved ones falls sick or met with an accident. Those who cares can send a note of recovery to cheer, send caring notes, or other messages showing their care and thus giving hope and brighten up the one's in sickness' day.
Whereas when someone dear departs or leaves us, condolences can be sent to their family members and we also provide services of sending flower wreaths to be sent to the funerals of friends, colleagues and loved ones.